function pum_init() {
	if ( ! PUM_Install::meets_activation_requirements() ) {
		require_once 'includes/failsafes.php';
		add_action( 'admin_notices', array( 'PUM_Install', 'activation_failure_admin_notice' ) );
		return;
	}

	// Get Popup Maker
	pum();

	add_action( 'plugins_loaded', 'popmake_initialize' );
}