public static function merge_item_data( $item ) {

		if ( ! is_object( $item ) || ! isset( $item->ID ) || $item->ID <= 0 ) {
			return $item;
		}

		// Merge Rules.
		foreach ( PUM_Modules_Menu::get_item_options( $item->ID ) as $key => $value ) {
			$item->$key = $value;
		}

		if ( is_admin() ) {
			return $item;
		}

		if ( isset( $item->popup_id ) ) {
			$item->classes[] = 'popmake-' . $item->popup_id;
		}

		/**
		 * Check menu item's classes for popmake-###. Do this after the above conditional to catch the class we add too.
		 * Tested both using strpos followed by preg_match as well as just doing preg_match on all and this solution
		 * was just a tiny bit faster. But, if a site has 100 menu items, that tiny difference will add up.
		 */
		foreach ( $item->classes as $class ) {
			if ( strpos( $class, 'popmake-' ) !== false ) {
				if ( 0 !== preg_match( '/popmake-(\d+)/', $class, $matches ) ) {
					PUM_Site_Popups::preload_popup_by_id_if_enabled( $matches[1] );
				}
			}
		}

		return $item;
	}