public function reset_counts() {
		// Log the reset time and count.
		add_post_meta( $this->ID, 'popup_count_reset', array(
			'timestamp'   => current_time( 'timestamp', 0 ),
			'opens'       => absint( $this->get_event_count( 'open', 'current' ) ),
			'conversions' => absint( $this->get_event_count( 'conversion', 'current' ) ),
		) );

		foreach ( array( 'open', 'conversion' ) as $event ) {
			$keys = PUM_Analytics::event_keys( $event );
			$this->update_meta( 'popup_' . $keys[0] . '_count', 0 );
			$this->update_meta( 'popup_last_' . $keys[1], 0 );
		}
	}