public function increase_event_count( $event = 'open' ) {

		/**
		 * This section simply ensures that all keys exist before the below query runs. This should only ever cause extra queries once per popup, usually in the admin.
		 */
		//$this->set_event_defaults( $event );

		$keys = PUM_Analytics::event_keys( $event );

		// Set the current count
		$current = $this->get_event_count( $event );
		if ( ! $current ) {
			$current = 0;
		}
		$current = $current + 1;

		// Set the total count since creation.
		$total = $this->get_event_count( $event, 'total' );
		if ( ! $total ) {
			$total = 0;
		}
		$total = $total + 1;

		$this->update_meta( 'popup_' . $keys[0] . '_count', absint( $current ) );
		$this->update_meta( 'popup_' . $keys[0] . '_count_total', absint( $total ) );
		$this->update_meta( 'popup_last_' . $keys[1], current_time( 'timestamp', 0 ) );

		$site_total = get_option( 'pum_total_' . $keys[0] . '_count', 0 );
		$site_total ++;
		update_option( 'pum_total_' . $keys[0] . '_count', $site_total );

		// If is multisite add this blogs total to the site totals.
		if ( function_exists( 'is_multisite' ) && is_multisite() ) {
			$network_total = get_site_option( 'pum_site_total_' . $keys[0] . '_count', false );
			$network_total = ! $network_total ? $site_total : $network_total + 1;
			update_site_option( 'pum_site_total_' . $keys[0] . '_count', $network_total );
		}
	}